How to promote your event

Your event listing is your first impression. Make it count:

• Be specific: "Sunday Coffee & Books" beats "Book Club Meeting"
• Include the vibe: "Casual", "beginner-friendly", "family-welcome"
• Use active language: "Join us" and "Discover" over passive descriptions
• Highlight what's unique: Why should someone choose YOUR event?

A good image dramatically increases engagement:

• Show real people: Authentic photos of past events work best
• Avoid stock photos: They feel impersonal and generic
• Consider the venue: A beautiful space photo works if you don't have event photos
• Keep it bright: Well-lit, colourful images stand out in the feed

When you post and when you schedule affects turnout:

• List 2-3 weeks ahead: Enough time for planning, not so far people forget
• Avoid major conflicts: Check for public holidays, big local events, footy finals
• Consider your audience: Parents prefer daytime; professionals prefer evenings/weekends

Expand your reach beyond this platform:

• Local Facebook groups: Canberra has active community groups for many interests
• Nextdoor: Great for neighbourhood-focused events
• Instagram: Visual events like markets and art shows do well here
• Local notice boards: Libraries, cafés, and community centres often have boards

Always link back to your event page for RSVPs.

Don't just post once and forget:

• Countdown posts: "3 days to go!" creates urgency
• Behind the scenes: Show your preparation
• Attendee spotlights: Highlight repeat attendees (with permission)
• Reminders: Send a day-before reminder through the event page